1. Digital Marketing Introduction

 

Now many of you may be sitting around racking your brains thinking to yourself what is digital marketing and why do I need to learn it or maybe you might be thinking along the lines of how is it any different from normal marketing?.

 

I was in the exact same boat. In fact, up till now things like Linkeldin, Twitter, Quora etc did not really cross my mind as platforms that we could use to leverage our brand presence and in turn hopefully increase our business. 

 

I focused more of my efforts on developing the website, looking at how to do SEO etc. While I delegated the role of social media content generation etc to my mother as she had a more keen eye for everything art and graphic design related. Although my strengths are not in web designing through learning how to design a website, footer etc. I realised that even though I had dedicated countless hours towards this website the traffic to the website did not correlate to website work. 

 

Through the Digital Marketing Crash Course at RISIAR I know now that digital marketing on social medias etc goes hand in hand with the development of the brand and website. I would like to take what I have learnt and provide a resource for other small business, non profits in Singapore etc who are looking at how to go about implementing a digital marketing strategy as well as aspiring digital marketing enthusiasts. Basically this new website is for anyone who would like to learn what digital marketing consists of, how to approach creating a digital marketing strategy and provide steps of how to implement a digital marketing strategy which can be customised according to the objectives of whoever is using the account as a resource.

 

To start off with I would first like to discuss What is digital marketing?. Digital marketing at it’s core is marketing through the use of the internet. With the way the world is heading everything will either be automated or connected with the internet. In fact, in some capacity almost everyone is having an access to the internet. Rather than using it to mindlessly absorb information on what the latest celebrities are doing with their lives all day,  if we dedicate a bit of that time to instead further our knowledge on different topics whether it be digital marketing etc we will have more chance at success in business, life. 

 

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