Optimizing SEO Off Page

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To build a proper offline presence for your business you need to list the business on classified ad sites, business directories and Google Maps. In addition, you should put your products on famous sites and apps specific to the country where you are operating the business.

 

Google Maps and MyBusiness Listings

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• Google Maps Listing is extremely important for your business as it helps your business establish a presence of sorts on google, but more than that people can get an idea of the location of the business. Using Google Maps you can put a few photos of business set up and the ability is there for customers to directly leave reviews for your business through Google Maps Listing. Google Maps is one of those things that is provided by Google for free that businesses should take advantage of to increase their online presence and gain more of a following amongst customers.

• In addition, to Google Maps you should list your business on classified ad sites/business directory portals. For example, listing your business and a few products on classified ad sites like gumtree etc in Singapore to gain awareness about your brand. In addition, your business should also be listed in business directories. For example Singapore Business Directory so that you can expand the awareness about your brand and business. In addition, Google has its own MyBusiness listing profile specifically for businesses- which you could set up to drive awareness about brand through Google. 

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Famous Apps and Sites

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Choosing which famous apps and sites to place your business on should use geographic location so is the famous site/app specific to the country where business is operating and the scope for building a community around your business using the user base of famous apps and sites as a point of comparison to predict the amount of potential community you could build around your brand. 

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For example in Singapore famous sites and apps specific to certain aspects include

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1. Carousell: Carousell is mainly for shopping and selling products- more geared towards e-commerce businesses centric to Singapore.

2. Pinterest: Pinterest is mainly geared around sharing of ideas whether it be recipes or home decor products, geared more around lifestyle content. It is geared around ecommerce businesses that sell home decor products, cooking appliances, ingredients.

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