Optimizing SEO On Page

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1. On Page

Mainly to optimize on page or in this case website for your business you will need to ensure a few things the most important being google search, and then loading speed of the website.

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Before I delve into how to bolster SEO or search engine optimization content, it is important to establish how to build credibility in google search. This is done through improving the domain authority of website. This refers to how Google views your site based on how many links point back to your website. To build up domain authority you should get back links which means reaching out to people in the same space for example a combination of reputable blogs and websites to recognize and promote your content. The people who link back to your site could be considered similar to micro influencers as they are helping to build following for your content and shaping the way audience/buyers view your business. 

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Now the SEO aspect 

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SEO means ensuring that google has the ability to easily check the website to figure out as much as it can about the website so that it can rank it properly when people search for your business on google. 

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To implement a solid SEO strategy it is important to add descriptions about the website, keywords and title for pages.

 

For example in Wix SEO optimization for descriptions, keywords, and title works like the below:

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Recommendations for Description optimization

1. Include keywords of website page, titles in description for the page and also on actual page of the website. Keywords should be long in nature and related to content of page.

2. Description should be clear, comprehensive and short- highlight the most important aspects of the page, should include a call to action. Incentivise audience/web viewer to do something whether it be clicking on a link, sharing website etc. 

 

 In terms of images- a description of the images should be provided, this will help Google decide where they should rank any photos from your website in the Image search aspect of Google. Images wise the file size should not be big as it will slow the time it takes for the website to load and lead to many people clicking the website but immediately leaving.

 

For example in Wix SEO optimization for images works like the below

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Recommendations for Image Optimization

1. Smallest file size possible that shows image properly but does not take a long time to load

2. Description of images 

Domain Authority: Refers to how Google views your site based on how many links point back to your website. To build up domain authority you should get back links which basically means reach out to people in the same space a combination of blogs and websites to recognize and promote your content. The people who link back to your site could be considered similar to micro influencers as they are helping to build following for your content and shaping the way audience/buyers view your business. 

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Good resources on SEO optimization

Neil Patel SEO section of blog: https://neilpatel.com/blog/ 

Darragh Walsh has a good thorough course on SEO on Udemy

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