This Inbound Marketing Module Covers:

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• Inbound Methodology: Buyers Journey

• Content Marketing

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Inbound Marketing

 

Before I delve into blogging as an avenue to bolster on page optimization. It is important to have an understanding of inbound marketing a crucial aspect of the way marketing is heading today. Inbound Marketing is about creating one to one relationships that is not sales focused but geared around personalized content according to stage of buyers journey audience is at. The focus of inbound marketing is creating content that educates but is also optimized such that it brings your website higher up in google’s rankings. The framework for Inbound Marketing is heavily emphasized by HubSpot Academy. Most of the material/content aspect in this section on Inbound Marketing has been repurposed from Hubspot Academy’s excellent Inbound Marketing Certification course.

 

The buyers journey is a cycle that audience/buyers take when they find out about the buisness- provides some theory behind how to create personalized content that is focused on a specific part of this cycle going through buyers mind about your business.

 

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                                                 Figure 2- Inbound Methodology Explanation and Implementation Strategies

 

 

In short,

 

Inbound Marketing = Content Marketing + Audience. The above provides a thorough approach of explaining how to gear content towards the audience. However, it does not touch much on content marketing which I will be covering in next section.