As a brand/business youtube is one of the biggest ways you can expand the scope of your business and it can help you reach an even bigger market. While the above looks easy and fantastic the thing is that growing youtube account can take months or even years to grow a big enough fan and subscriber base that you can start monetizing. Youtube is a key part of digital presence simply due to the fact that on a daily basis countless people are consuming videos. This means that if one is able to leverage the youtube platform they can grow fans for not only their content but also for their website/business. In fact, there is some serious money to be made on youtube the only thing is before you look at the monteziation aspect you have to create content that people either find funny, quality/educational content. 

 

Youtube's biggest thing is that thousands of people watch youtube on the daily. Main way in which Youtube helps with digital presence is it is a good way to build some sort of brand awareness. Brand Awareness is mainly in regards to explaining the product, videos of events, testimonials but for the end consumer this in it self I think would speak volumes. Shows the end consumer that you know you are serious about what you are trying to sell and rather than saying you have to buy our product because it is the best in the world, when you instead focus on creating quality content that will help people come to the conclusion that you know wow, this product really is great, I should purchase this tomorrow, this at it's core is what Inbound Marketing is. This strategy should be used to not only build a youtube account but also implement into various other social media accounts

 

How to build a proper brand awareness strategy using youtube?

 

Now that I have given a good introduction as to why youtube is something worth considering, benefits of youtube and how it can help you in the future. I would like to give a case study as to how youtube has been able to give it's content creators ridiculous rates of returns. Take for example , Ryans Toys Reviews youtube channel at only 7 years of age Ryan by simply by reviewing toys in an enthusiastic manner and backed by his parents creating, selling and promoting his own line of products(toys etc) in his youtube channel he has been able to net a staggering 22 million in revenue(every year). Now think about it, wouldn't you want so much money you would be quite rich if you made this much per year. Ryan could have easily said nah, I think I am going to play downstairs/outside for the whole day but instead he decided that you know what reviewing toys is actually quite fun so eventually while his peers were going to school he was able to transform his life. In the same way if we focus on something and prefect it for a few years while others are enjoying their lives now we will be able to enjoy it even more later on.

 

Youtube on it's own sounds very daunting, however, once you build up a good enough base and stop caring about what others will say you are in a good shape for success. 

 

The Youtube strategy is quite simple:

1. You have to consistently publish good content( at least 2-3 times per week when you are starting off but once you build a strong enough group of subscribers a lot of people will shift towards the phenomena of daily youtube content). Good content has to be along the lines of mainly educating people you are doing two things you are bolstering the brand awareness for your company/business but more than that you are also helping the buyer in a very important part of the buyers journey which is figuring out what is your company about, services you offer.

 

2. Content is also another important consideration, while it is good to make your own unique content you should also frame a lot of content around tried and tested content made by more popular youtubers(obviously you will have to give them credit).

 

But some such content ideas for youtube videos specific to business's includes:

 

⁃ Bandwagoning off trending types of videos, challenges:

This is mainly you know seeing content that is already out there that is getting lots of views and then replicating and creating similair content spinning off it.

⁃ Behind the Scenes of events, business

⁃ About Us Video: About Us Video- main purpose is to showcase the face behind the Brand, as well as story behind why business started. If you are already having written content about the above, you could think about repurposing the content and putting it in a video format.

⁃ Product Demos: how to use product. Say for example you are running a coasters business you would make a product demonstration video highlighting the various materials that went into making the final coaster, then after that you would show how you can use it for example how it can be used in different settings.

⁃ Project Videos: Say for example you are in Business to Business space then you could instead of creating a write up that people will more often than not skim over. If you say create a short video explaining the partnership that will stand out more than say reading a long winded write up speaking to the project details. 

⁃ Testimonials: Mainly you should have a bank of testimonials that you can pull from- the thing is that more often than not out of the many people that you ask for a testimonials only a few will actually give you a video testimonial. So you use what you have and you repurpose the content and do what you can with content that is available to you. Instead of pushing people to purchase content yourself you get customers to be the face of the product- giving their unscripted take on the products is more important than say you telling somebody that they should purchase your product. 

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3. You have to keep on promoting the youtube channel through cross promotion strategy which is more along the lines of finding another youtuber in same category and topic who has some following and then getting them to promote your channel and then promoting their channel on your youtube channel. In addition, you should also look into you know how to promote this youtube channel using what is readily available to you. This could take different forms for example, promoting on social media, website etc. But, one other form is leveraging youtube's community,group discussion type function if you can. By joining such groups and kind of promoting your own website and youtube channel you can gain a following and stay in the loop about different trends in industry etc.

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For the worksheet below best is to open with Lumin PDF or print out worksheet.

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Next, I will delve into how to create a growth hacking strategy which is geared around creating giveaways that cater to building fan base for accounts on social medias whether it be youtube, instagram or facebook.